In an era where customers and brands must interact through platforms. More than buying through the store Marketing concepts must therefore change. To support more diverse needs, Omni-Channel is considered one of the marketing principles that are highly accepted in responding to the complex objectives of consumers. If you want to know what Omni-Channel is and what are its advantages? Below are the answers.
Get to know about Omni-Channel. What is this?
Since the world has developed until it has fully entered the digital era. It must be admitted that most marketers have followed the trend and emphasized online marketing so much that they forgot to consider the importance of the offline side. Until one point, competition on digital platforms has increased. making it difficult to compete for market share It is the reason that many entrepreneurs start to settle. and think of ways to divide the battle between online and offline as much as possible
Omni-Channel is therefore the solution. This method is to combine every channel through which customers can communicate with the brand into one place. This is crossing the line between the words “online” and “offline” because whether customers contact us through the storefront, website, application or social media. They still get the same seamless customer experience.
In addition to customer experience reasons, another advantage of Omni-Channel is that it increases the percentage of sales across both channels. Because it will help attract customers from online to close sales at the store. It also helps convert customers in store to use services online. It can be said that if you understand and take action on Omni-Channel, you will definitely benefit both up and down the road.
What are the advantages of Omni-Channel?
For entrepreneurs who are starting to be interested in marketing strategies like Omni-Channel but still don’t have a clear picture of the benefits they will receive. In this section we have summarized the points so that you can use them to make an informed decision. Before starting to change the direction of marketing planning again, the advantages of Omni-Channel are as follows:
- Able to respond to customer needs completely in every aspect Since asking for information until closing the order
- Understand, understand and know the brand’s customers very well. Through collecting usage data in various channels with a back-end CRM system that makes it possible to see customer information in 360°, ready to answer customer needs exactly at the point.
- Promote a good experience for customers along with creating a more clear brand image By connecting all sales channels into one.
- Increase sales for your business. From connecting all channels of distributing products and services It also helps create an accurate Customer Journey and forward marketing campaigns. Effectively promote sales
Create an Omni-Channel with a B2B/B2C E-Ordering online sales program.
After knowing the advantages of Omni-Channel, for entrepreneurs who have sales channels through LINE Official Account, website, and various E-Commerce applications and would like to start using the said strategy. Adapt to your own business We offer a B2B & B2C E-Ordering program that will professionally manage and manage orders from all sales channels. Ready to carry many interesting functions such as
- Promotional function Spread news, new products and services. Including interesting promotions sent directly to customers
- Supports online ordering system Ready to connect to the warehouse Easy to manage the risk of not being out of stock.
- Supports a variety of payments including ThaiQR, leading wallets, credit cards.
- There is a CRM system for customers to collect. and can exchange points
Online products B2B/B2C E-Ordering with a comprehensive order management system from Can Innovation, guaranteed to help elevate your online store to a professional level with confidence. You can receive additional expert advice today at sales@caninnovation.co.th. Phone number 096-036-6168 or add Line https://lin.ee/y9jK0P4c