Have you ever noticed that Self-service or Self Service is a strategy that permeates many businesses that we use in our daily lives. No matter how expensive the brand has products. We can pick up this strategy and use it smoothly without us realizing it. Because if you look at it from the perspective of “Doing it yourself” may seem like a risky move for customers to take action rather than receive service. But actually Instead, there are more advantages than meets the eye. Today we will take you to get to know what the Self Service strategy is, what are the advantages of choosing Self Service so it can meet the needs and create benefits for both the brand and the customers.

Know what the Self Service strategy is?

Technology is something that plays an increasingly important role in our daily life. Especially technology in the form of the internet. that we can quickly find what we want by ourselves or using smartphones to carry out various tasks, such as ordering food remotely from home, online shopping or financial transactions that we can easily carry out by ourselves without wasting time traveling As a result, many businesses are beginning to adapt and see the importance of bringing technology into more part of their services.

Self Service is another strategy that uses technology to help facilitate service. that can answer the needs of convenience and speed as desired by consumers The customers can freely choose to receive services. without having to wait in line to receive help from staff Or, simply put, it’s self-service. This will allow customers to access, interact, and perform various actions on their own, thus increasing efficiency and allowing customers to receive service more quickly.

Advantages of choosing the Self Service strategy

Advantages of using Self Service from a business perspective

• Helps save costs In terms of staffing or resource needs
• Helps reduce the complicated service process. or having to deal with many different types of customers
• This allows employees to have more time to service complex customer cases.
• Helps reduce errors that may occur in work.

Advantages of using Self Service from the customer’s point of view

• It allows customers to participate in the product or service at their convenience.
• Helps customers save time in waiting in long queues. You can do it yourself quickly and efficiently.
• Help customers access products or services outside of normal business hours. Or it can be done 24/7.
• Helps increase satisfaction in using the service.

Know Self Service strategies in everyday life.

Automatic food ordering machine at McDonald’s

McDonald’s is a famous fast food restaurant that has adopted the Self Service strategy through Kiosk technology for automatic food ordering. which users or customers can press to order the food they want and make payments via QR Code, credit card, or debit card yourself at the kiosk. This helps customers avoid wasting time waiting in line to order food at the counter.

Shopping at IKEA

IKEA, a furniture and home decoration retail chain from Sweden. In addition to being outstanding in organizing the showroom in various zones in the form of a maze. So that customers can visit and look at products in the branch for a longer time. There is also a self-service warehouse (Self-serve Furniture Area). At this point, customers will be able to find and pick up the furniture they want and assemble the furniture themselves at home instead of having IKEA do it for them. The advantage of this Self Service aside from saving time when using the service. Being able to assemble products yourself It also makes customers feel proud and creates a sense of ownership that must be used with more care.

Starbucks’ Grab Self Pick-Up service

Starbucks has a Self Pick-Up service that allows customers to pre-order drinks and food through the Grab app and pick them up at a Starbucks store within 15 minutes, often with a great discount code. And there is no delivery fee as well. This helps facilitate customers by not having to waste time waiting in line at the store. and can respond well to customers who are accustomed to ordering food through applications.

Let’s increase the opportunity to create sales efficiently. With the advantages of choosing the Self Service strategy with the Kiosk, self-ordering food system from Can Innovation, we are a distributor and consultant on Smart Food Services Solution, a smart restaurant management system. that allows customers to order food and pay for themselves conveniently and quickly through an automatic self-ordering kiosk. Can answer all types of food business needs Ready to raise the level of service to be even more professional. You can receive additional expert advice today at sales@caninnovation.co.th Phone number 096-036-6168 or add Line https://lin.ee/y9jK0P4c